[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.sta-fas.cz\/jak-sel-cas-s-coca-colou\/#Article","mainEntityOfPage":"https:\/\/www.sta-fas.cz\/jak-sel-cas-s-coca-colou\/","headline":"Jak \u0161el \u010das s Coca-Colou","name":"Jak \u0161el \u010das s Coca-Colou","description":"Coca-Cola. Sta\u010d\u00ed \u0159\u00edct n\u00e1zev tohoto legend\u00e1rn\u00edho n\u00e1poje a ka\u017ed\u00fd z n\u00e1s u\u017e c\u00edt\u00ed jej\u00ed lahodn\u011b sladkou chu\u0165, kter\u00e1 je p\u0159\u00edmo stvo\u0159ena k tropick\u00fdm letn\u00edm dn\u016fm. P\u016fvodn\u011b rozhodn\u011b nebyla ale ur\u010dena k t\u011bmto \u00fa\u010del\u016fm, co\u017e se za p\u00e1r okam\u017eik\u016f dozv\u00edte. V\u0161e za\u010dalo ji\u017e v 19. stolet\u00ed. Americk\u00fd veter\u00e1n, kter\u00fd se stal po ob\u010dansk\u00e9 v\u00e1lce z\u00e1visl\u00fdm na morfiu d\u00edky tomu, \u017ee...","datePublished":"2019-10-23","dateModified":"2023-06-05","author":{"@type":"Person","@id":"https:\/\/www.sta-fas.cz\/author\/#Person","name":"","url":"https:\/\/www.sta-fas.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/59b0e4716b6bc16861d789b0eb3efe04cb591482277f92a016ec4356fe735210?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/59b0e4716b6bc16861d789b0eb3efe04cb591482277f92a016ec4356fe735210?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"sta-fas.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.sta-fas.cz\/wp-content\/uploads\/img_a356299_w3871_t1570948553.jpg","url":"https:\/\/www.sta-fas.cz\/wp-content\/uploads\/img_a356299_w3871_t1570948553.jpg","height":0,"width":0},"url":"https:\/\/www.sta-fas.cz\/jak-sel-cas-s-coca-colou\/","about":["Zbo\u017e\u00ed"],"wordCount":547,"articleBody":"Coca-Cola. Sta\u010d\u00ed \u0159\u00edct n\u00e1zev tohoto legend\u00e1rn\u00edho n\u00e1poje a ka\u017ed\u00fd z n\u00e1s u\u017e c\u00edt\u00ed jej\u00ed lahodn\u011b sladkou chu\u0165, kter\u00e1 je p\u0159\u00edmo stvo\u0159ena k tropick\u00fdm letn\u00edm dn\u016fm. P\u016fvodn\u011b rozhodn\u011b nebyla ale ur\u010dena k t\u011bmto \u00fa\u010del\u016fm, co\u017e se za p\u00e1r okam\u017eik\u016f dozv\u00edte.V\u0161e za\u010dalo ji\u017e v 19. stolet\u00ed. Americk\u00fd veter\u00e1n, kter\u00fd se stal po ob\u010dansk\u00e9 v\u00e1lce z\u00e1visl\u00fdm na morfiu d\u00edky tomu, \u017ee p\u0159e\u017eil zran\u011bn\u00ed, kter\u00e9 mohlo b\u00fdt jeho smrt\u00ed, a p\u016fvodn\u011b vystudovan\u00fd l\u00e9k\u00e1rn\u00edk. Zat\u00edm by se nejednalo v t\u00e9to dob\u011b o nic zvl\u00e1\u0161tn\u00edho, kdyby Johnu Stithovi Perbentornovi neza\u010dala jeho z\u00e1vislost vadit. Sna\u017eil se tak hledat nejr\u016fzn\u011bj\u0161\u00ed metody a produkty, kter\u00e9 by tuto z\u00e1vislost oslabily nebo \u00fapln\u011b zahnaly. Pod ruce mu p\u0159i\u0161el kokain, kter\u00fd vedl roku 1885 ke vzniku n\u00e1poje, kter\u00fd l\u00e9k\u00e1rn\u00edk nazval jako Pembertenovo francouzsk\u00e9 v\u00edno koky, kter\u00e9 obsahovalo je\u0161t\u011b nav\u00edc i alkohol.Tento z\u00e1zra\u010dn\u00fd l\u00e9k pom\u00e1hal pr\u00fd i proti bolestem hlavy a \u017ealudku i p\u0159i probl\u00e9mech s ledvinami. Jednalo se ale o tak zvan\u00e9 vytlouk\u00e1n\u00ed kl\u00ednu kl\u00ednem, proto\u017ee i kdy\u017e se konzumenti zbavili z\u00e1vislosti na morfinu, stali se z nich alkoholici. Tento probl\u00e9m vy\u017eadoval \u0159e\u0161en\u00ed, a tak za\u010dal Perbentorn op\u011bt experimentovat. O rok pozd\u011bji vytvo\u0159il nealkoholickou verzi tohoto sirupu, kter\u00fd se za\u010dal prod\u00e1vat i v l\u00e9k\u00e1rn\u00e1ch. Sirup u\u017e nesl dne\u0161n\u00ed n\u00e1zev, ale neslavil zrovna velk\u00fd \u00fasp\u011bch. Pr\u00e1v\u011b naopak jednalo se o propad\u00e1k a za jeden den (pokud byl dobr\u00fd) se prodalo pouh\u00fdch 9 lahv\u00ed, co\u017e je oproti dne\u0161n\u00edm skoro dvou miliard\u00e1m opravdu velk\u00fd rozd\u00edl.  Muselo se n\u011bco d\u011blat. Do pop\u0159ed\u00ed tak vstupuje John\u016fv spole\u010dn\u00edk Frank Robinson, kter\u00fd je autorem nezam\u011bniteln\u00e9ho loga, designu a rukopisu. Je\u0161t\u011b t\u00e9ho\u017e roku zalo\u017eili firmu. John se ov\u0161em nemohl \u00fasp\u011bchem sv\u00e9ho n\u00e1poje pokochat, proto\u017ee roku 1888 um\u00edr\u00e1. Je\u0161t\u011b p\u0159ed svou smrt\u00ed ale rozprodal sv\u00e9 pod\u00edly ve firm\u011b, co\u017e se nakonec uk\u00e1zalo jako velice dobr\u00e9 rozhodnut\u00ed, proto\u017ee se pod\u00edl dostal do rukou obchodn\u00edka Assa Candlera, kter\u00fd se postaral o dostate\u010dnou reklamu a propagaci, d\u00edky \u010demu\u017e za\u010dala firma jenom vzkv\u00e9tat.Od roku 1894 se za\u010dala v legend\u00e1rn\u00edch lahv\u00edch exportovat do cel\u00e9ho sv\u011bta. Zbytek p\u0159\u00edb\u011bhu u\u017e zn\u00e1te. Dnes se jedn\u00e1 o nejpit\u011bj\u0161\u00ed nealkoholick\u00fd n\u00e1poj, kter\u00fd u\u017e samoz\u0159ejm\u011b neobsahuje stopy kokainu. Firma m\u011bla p\u0159ed t\u0159emi lety hodnotu okolo 83,8 miliard americk\u00fdch dolar\u016f, u nich\u017e tvo\u0159\u00ed p\u0159ev\u00e1\u017enou v\u011bt\u0161inu hlavn\u011b nehmotn\u00fd majetek, a to logo a typ p\u00edsma. Dokonce se tento lahodn\u00fd n\u00e1poj dostal i do vesm\u00edru na palub\u011b raketopl\u00e1nu. Zaj\u00edmavost\u00ed je, \u017ee kdyby Coca-Cola neobsahovala kyselinu fosfore\u010dnou, na\u0161e t\u011blo by ji nebylo schopn\u00e9 poz\u0159\u00edt, kv\u016fli vysok\u00e9mu obsahu cukru.                                                                                                                                                                                                                                                                                                                                                                                        4.5\/5 - (6 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak \u0161el \u010das s Coca-Colou","item":"https:\/\/www.sta-fas.cz\/jak-sel-cas-s-coca-colou\/#breadcrumbitem"}]}]