[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.sta-fas.cz\/ftc-srazi-dolu-anti-recenzove-klauzule-nerozdilnosti-ve-formularovych-smlouvach\/#Article","mainEntityOfPage":"https:\/\/www.sta-fas.cz\/ftc-srazi-dolu-anti-recenzove-klauzule-nerozdilnosti-ve-formularovych-smlouvach\/","headline":"FTC sr\u00e1\u017e\u00ed dol\u016f anti-recenzov\u00e9 \u201eklauzule nerozd\u00edlnosti\u201c ve formul\u00e1\u0159ov\u00fdch smlouv\u00e1ch","name":"FTC sr\u00e1\u017e\u00ed dol\u016f anti-recenzov\u00e9 \u201eklauzule nerozd\u00edlnosti\u201c ve formul\u00e1\u0159ov\u00fdch smlouv\u00e1ch","description":"Je tu hned n\u011bkolik stud\u00ed, kter\u00e9 cirkuluj\u00ed okolo internetu a kter\u00e9 ukazuj\u00ed, jak d\u016fle\u017eit\u00e9 recenze vlastn\u011b jsou pro rozhodov\u00e1n\u00ed o koupi spot\u0159ebitele. Aby ochr\u00e1nil integritu on-line recenz\u00ed, Kongres Spojen\u00fdch St\u00e1t\u016f ned\u00e1vno prosadil The Consumer Review Fairness Act (CRFA) v\u00a0roce 2016. Tento z\u00e1kon byl z\u00a0velk\u00e9 \u010d\u00e1sti navr\u017een dle vzoru v\u00a0kalifornsk\u00e9m pr\u00e1vu. \u00a0 CRFA \u010din\u00ed nerozd\u00edlnostn\u00ed klauzule...","datePublished":"2020-02-21","dateModified":"2020-02-21","author":{"@type":"Person","@id":"https:\/\/www.sta-fas.cz\/author\/#Person","name":"","url":"https:\/\/www.sta-fas.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/59b0e4716b6bc16861d789b0eb3efe04cb591482277f92a016ec4356fe735210?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/59b0e4716b6bc16861d789b0eb3efe04cb591482277f92a016ec4356fe735210?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"sta-fas.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"url":"https:\/\/www.sta-fas.cz\/ftc-srazi-dolu-anti-recenzove-klauzule-nerozdilnosti-ve-formularovych-smlouvach\/","about":["Finance"],"wordCount":549,"articleBody":"Je tu hned n\u011bkolik stud\u00ed, kter\u00e9 cirkuluj\u00ed okolo internetu a kter\u00e9 ukazuj\u00ed, jak d\u016fle\u017eit\u00e9 recenze vlastn\u011b jsou pro rozhodov\u00e1n\u00ed o koupi spot\u0159ebitele. Aby ochr\u00e1nil integritu on-line recenz\u00ed, Kongres Spojen\u00fdch St\u00e1t\u016f ned\u00e1vno prosadil The Consumer Review Fairness Act (CRFA) v\u00a0roce 2016. Tento z\u00e1kon byl z\u00a0velk\u00e9 \u010d\u00e1sti navr\u017een dle vzoru v\u00a0kalifornsk\u00e9m pr\u00e1vu.\u00a0CRFA \u010din\u00ed nerozd\u00edlnostn\u00ed klauzule ileg\u00e1ln\u00ed. \u00a0\u00damysl cel\u00e9ho z\u00e1konn\u00e9ho p\u0159edpisu je \u201ezak\u00e1zat a trestat u\u017eit\u00ed ur\u010dit\u00fdch klauzul\u00ed ve formul\u00e1\u0159ov\u00fdch smlouv\u00e1ch, kter\u00e9 omezuj\u00ed schopnost spot\u0159ebitele komunikovat o zbo\u017e\u00ed \u010di slu\u017eb\u00e1ch nab\u00edzen\u00fdch ve vnitrost\u00e1tn\u00ed komerci, kter\u00e9 byly p\u0159edm\u011btem smlouvy a pro dal\u0161\u00ed \u00fa\u010dely.\u201c\u00a0Tyto term\u00edny se obecn\u011b naz\u00fdvaj\u00ed \u201enerozd\u00edlnostn\u00ed\u201c klauzule a byly pou\u017e\u00edv\u00e1ny neust\u00e1le profesion\u00e1ly a korporacemi, aby se preemptivn\u011b p\u0159ede\u0161lo negativn\u00edm recenz\u00edm. \u010castokr\u00e1t uvalovali finan\u010dn\u00ed penalizace nebo vyu\u017e\u00edvali pr\u00e1va soudit se pro jejich poru\u0161en\u00ed. Av\u0161ak nyn\u00ed jsou nez\u00e1konn\u00e9.\u00a0V\u0161ichni se to ale stejn\u011b sna\u017e\u00ed obej\u00edt. \u00a0\u00dadajn\u011b hned n\u011bkolik r\u016fzn\u00fdch firem av\u0161ak nepochopilo zcela jasnou zpr\u00e1vu od Kongresu. Minul\u00fd t\u00fdden FTC ozn\u00e1mila, \u017ee podala administrativn\u00ed st\u00ed\u017enosti proti p\u011bti firm\u00e1m, kter\u00e9 st\u00e1le pou\u017e\u00edvaj\u00ed tyto ileg\u00e1ln\u00ed klauzule v\u00a0jejich spot\u0159ebitelsk\u00fdch smlouv\u00e1ch:\u00a0\t\tWaldron HVAC\t\tNational Floors Direct\t\tLVTR LLC\t\tShore to Please Vacations\t\tStaffordshire Property Management\u00a0FTC \u00fa\u0159edn\u00ed st\u00ed\u017enosti byly p\u016fvodn\u011b ozn\u00e1meny v\u00a0kv\u011btnu a v\u00a0\u010dervnu. (Blog Yelpu m\u00e1 n\u011bjak\u00e9 dal\u0161\u00ed faktick\u00e9 detaily ohledn\u011b spole\u010dnost\u00ed a okolnost\u00ed st\u00ed\u017enost\u00ed.) Nen\u00ed zcela jasn\u00e9, jestli se tyto smlouvy pou\u017e\u00edvaly des\u00edtky let (to znamen\u00e1 sahaj\u00ed do obdob\u00ed p\u0159ed CRFA) anebo jestli spole\u010dnosti dostaly \u0161patnou pr\u00e1vn\u00ed radu.\u00a0Mus\u00ed upozornit v\u0161echny sv\u00e9 spot\u0159ebitele a z\u00e1kazn\u00edky. \u00a0Ka\u017ed\u00e1 z\u00a0t\u011bchto firem nyn\u00ed mus\u00ed upozornit v\u0161echny sv\u00e9 spot\u0159ebitele, kte\u0159\u00ed podepsali jejich smlouvy, \u017ee smluvn\u00ed provize v\u00a0ot\u00e1zce nen\u00ed nijak vymahateln\u00e1. Jsou tu ostatn\u00ed mnoholet\u00e1 hl\u00e1\u0161en\u00ed a po\u017eadavky na z\u00e1konn\u00fd soulad, kter\u00e9 FTC chce tak\u00e9 prosadit.\u00a0K\u00a0tomu v\u0161emu Shore to Please Vacations \u00fadajn\u011b za\u017ealovala z\u00e1jezdn\u00edka, kter\u00fd napsal negativn\u00ed recenzi, u Floridsk\u00e9ho civiln\u00edho soudu. Nyn\u00ed mus\u00ed soukromou \u017ealobu zru\u0161it pro poru\u0161en\u00ed smlouvy.\u00a0Pro\u010d by n\u00e1s to m\u011blo zaj\u00edmat. \u00a0Jak\u00fdkoliv market\u00e9r, firma nebo majitel firmy, kter\u00fd bude kout pikle, aby p\u0159ede\u0161el \u010di preemptivn\u011b p\u0159edch\u00e1zel negativn\u00edm recenz\u00edm, mus\u00ed brzy p\u0159estat myslet t\u00edmto zp\u016fsobem. Tyto snahy se toti\u017e mohou ne\u00famysln\u011b obr\u00e1tit proti t\u011bmto firm\u00e1m a mohou zp\u016fsobit v\u00edce \u0161kody reputaci firmy ne\u017e cokoliv, co by bylo o\u0161et\u0159eno klauzul\u00ed bezrozd\u00edlnosti.\u00a0Market\u00e9\u0159i proto mus\u00ed n\u00e1sledovat nejlep\u0161\u00ed praxi recenz\u00ed a zach\u00e1zet s\u00a0recenzemi a odpov\u00eddat na n\u011b, co\u017e by m\u011bla b\u00fdt b\u011b\u017en\u00e1 sou\u010d\u00e1st podnik\u00e1n\u00ed. Je tak\u00e9 velice d\u016fle\u017eit\u00e9 pamatovat na to, \u017ee firmy, kter\u00e9 maj\u00ed n\u011bjak\u00e9 kritick\u00e9 recenze, maj\u00ed v\u00a0kone\u010dn\u00e9m d\u016fsledku daleko v\u00edce d\u016fv\u011bry, ne\u017e ty, kter\u00e9 maj\u00ed pouze p\u011btihv\u011bzdi\u010dkov\u00e9 recenze.                                                                                                                                                                                                                                                                                                                                                                                                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